Eventually Ticketing
Creating Events

Creating an event with the 4-step wizard

Eventually's event creation wizard walks you through building a new event in four steps: Details, Tickets, Guest Experience, and Review & publish. Start from your Eventually dashboard by clicking manually create your event and follow the on-screen prompts.

Eventually dashboard showing the manually create your event button

Step 1: Details

The first step covers the basics of your event. Enter the following fields:

  • Event name

  • Date & time — Click + Add multiple or recurring dates to set a repeating schedule or additional dates.

  • Venue name

  • Address

  • Format

  • Description

For recurring events, you can set a Title template and insert tokens such as {month}, {date}, {day}, and {ordinal}. You can also provide a Custom title list (one per line) to override the template for individual occurrences.

Event wizard Step 1 Details page showing event name, date and time, venue, address, format, and description fields

Click Continue to move to the next step.

Step 2: Tickets

Configure how attendees register and what ticket types you offer.

Registration method

Choose Eventually registration to sell tickets through your Squaresite, or External registration to link out to a third-party page. If you select external registration, you must provide a Registration URL, Button text, and Display price before publishing.

Capacity

Set a Total event capacity to limit attendance across all ticket types combined. Leave it blank for unlimited. Per-ticket limits are set on each individual ticket card below.

Ticket types

Click Add another ticket type to create additional options. Each ticket card includes:

  • Name

  • Price

  • Ticket limit — per-type capacity. Leave blank for unlimited.

  • Includes — what the ticket covers

  • Available from — appears when Timed ticket release is enabled

Sale rules

Toggle the following options:

  • Timed ticket release — schedule when tickets go on sale

  • Waitlist — allow attendees to join a waitlist when tickets sell out

  • Add to cart mode — let attendees add multiple tickets before checkout

Attendee info

Choose when to collect attendee details:

  • Before checkout

  • After checkout

  • Off — free tickets always collect details at registration regardless of this setting

Click Continue to proceed.

Step 3: Guest Experience

This step controls how you communicate with attendees and what information you collect at registration.

Communication preferences

Select a communication tier:

  • Simple — manual check-in

  • Engaged — QR optional

  • High-Touch — QR default

Registration questions

Click Add question to build custom fields. Name and Email are always collected automatically.

Available field types:

  • Short text

  • Long text

  • Dropdown

  • Checkbox

  • Yes / No

For Dropdown and Checkbox, enter Options and click + Add option to add choices.

Click Continue when done.

Step 4: Review & publish

Preview your event before going live. The review page shows:

  • Event title, date, and location

  • Ticket totals and capacity

  • Whether Waitlist is enabled

  • Registration questions

  • Selected guest-experience tier

  • Recurring schedule (if applicable)

Click Edit details, Edit next to Tickets, or Edit next to Guest Experience to jump back and make changes.

Publish requirements — External-registration events cannot be published without a Registration URL. Eventually-registration events must have at least one ticket type before publishing. If you are not ready to publish, click Save as draft instead.

When everything looks correct, click Publish event to make your event live. You can also click Save as draft to finish later.

Publishing a past-dated single event

If you set a single event date in the past and click Publish event, a confirmation prompt appears:

This event is scheduled in the past. If you publish it now, it will go straight to your Completed events — it will not show in Upcoming or take new registrations.

Publish anyway?

This warning appears in the wizard review step, the event detail page, and the events list row menu. It is a soft check — you can still proceed if you intentionally want the event live for historical reference. Recurring series events do not trigger this warning because their status behavior is managed separately.

Past-dated published events land in the Completed tab and do not accept new registrations. If you meant to run the event in the future, update the date before publishing.

Time zone behavior

When you set the date and time in Step 1, you also set the event time zone. Eventually stores the event time with that time zone and displays it in the event's time zone on the public event page, calendar widget, and in attendee confirmation and reminder emails.

After publishing

Your event appears on your site's calendar widget and is available for registration. To make changes later, see Edit an event.

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