Ticket tiers let you offer different pricing and access levels for the same event—early-bird pricing, general admission, VIP packages, or member-only rates. Each tier has its own name, price, optional original price for sale display, capacity, and optional sale windows.
Plan requirements: Paid tickets and multiple ticket types are included on Essentials and higher. On the Free plan, prices are hidden in your calendar widget. Setting a price does not change the price you saved, and it does not turn a paid event into a free one. See Billing and plans for plan comparisons.
When you create a new event, Eventually adds a default ticket type called General Admission with a price of 0, unless your team has configured a default ticket name on the Event Defaults page. Ticket prices use your connected Squarespace store's currency, so price inputs and displayed amounts follow the store rather than a fixed dollar amount. This works for free events on any plan. To edit or add more ticket types:
Open your event for editing from the Events page.
Scroll to the Tickets & capacity section.
Click Add ticket type to create a new tier, or click the existing tier to edit it.
Tier names cannot contain a web address or HTML. If you enter one, the editor stays open and shows the validation message under the tier name. Put any links in the event's dedicated link or description fields instead.
A default tier is pre-selected when attendees view your event. This highlights a specific option and reduces friction during registration.
To set a default tier:
Find the tier you want to highlight in the Tickets & capacity section.
Click the star icon next to that tier. The star fills to indicate it's the default.
Click the star again to remove the default setting. Only one tier can be the default at a time—setting a new one removes the previous default.
If you delete a default tier, Eventually promotes the first eligible remaining tier to be the new pre-selected default. Add-on tiers and gated tiers (those with access codes) are excluded from promotion, so the promoted tier is a regular seat tier.
Removing a tier that has active registrations requires you to confirm the removal first. The confirmation shows how many people are registered, states that existing registrations are kept, and explains that the tier is marked sold out on Squarespace rather than deleted, so it can be restored.
Removing a tier takes its corresponding Squarespace ticket off sale by setting its availability to zero instead of deleting it, and existing registrations are retained. To restore a removed tier, add it again.
When you remove the last Eventually ticket tier, the published event stays visible but registration closes. The event page and widget show the event details with no registration call to action, and public registration and checkout are unavailable until you add a tier again. This is different from unpublishing the event: the page remains visible as information only. Events that use an external registration URL continue to use that external path while the URL is present.
The order of your ticket tiers determines how they appear on your event page. Tiers display in the sequence you've set.
To reorder tiers:
Go to the Tickets & capacity section of your event.
Click and drag the six-dot handle on the left side of any tier.
Drop the tier in its new position.
Save your event.
The updated order appears immediately on your event page. For more details, see Reorder ticket tiers for an event.
Eventually handles free and paid events differently based on your plan:
Free events work on any plan, including Free. Attendees register through Eventually's built-in registration flow—no Squarespace Commerce required. The Free plan covers up to 3 active events with up to 25 attendees each.
Paid tickets require Squarespace Commerce and a paid Eventually plan. When an attendee purchases a paid ticket:
They check out through your existing Squarespace Commerce checkout—no external redirect.
Their payment is processed by Squarespace Payments.
They receive branded confirmation emails and calendar invites from Eventually.
Squarespace standard processing fees (2.9% + $0.30 per transaction) apply. Eventually does not charge per-ticket fees.
Use Original price (optional) on a ticket tier to show a struck-through “was” price beside the current price when that tier is marked down. This is a display-only markdown—it does not schedule when the tier becomes available.
Open your event for editing and expand the Tickets & capacity section.
Edit the ticket tier you want to mark down.
Set the amount buyers pay in the Price field.
Directly under Price, enter the higher regular amount in Original price (optional).
Save the event.
A tier is treated as discounted only when Original price is higher than Price. If Original price is blank, equal to Price, or lower than Price, buyers see a normal single price with no struck-through styling. Clearing Original price removes the sale display.
When a tier is on sale, widget cards and the registration panel show the original price struck through beside the current price. On card view, the category pill is also replaced by a SALE chip when the displayed default tier is marked down. If the event is sold out and the waitlist is open, the pill shows JOIN THE WAITLIST instead—waitlist outranks sale. Non-discounted tiers keep the standard single-price layout. If the current price is $0 and Original price is higher, the current amount still shows as Free next to the struck-through original. For the card pill and sold-out image badge CSS hooks, see Widget CSS selector reference.
Original price is not a sale window. To control when a tier becomes available, use timed ticket release with Sale starts and optional Sale ends. You can use both together: schedule availability with sale windows, and use Original price only for the struck-through markdown while the tier is available.
Original price is preserved when you duplicate an event, and it propagates with other tier fields when you update ticket types across a recurring series.
You can set limits at three levels:
Total Event Capacity — The maximum attendees across all ticket types combined.
Ticket Limit per tier — The maximum tickets available for a specific tier.
Per-order minimum and maximum — The number of tickets a single buyer can purchase in one order for a specific tier.
All three limits work independently. For example, if your venue holds 100 people, you can set total event capacity to 100. If you offer VIP tickets and want to limit them to 20, set the VIP ticket limit to 20. General Admission continues selling until the combined total reaches 100—even though General Admission has no per-tier limit.
For detailed guidance, see Set event capacity and ticket limits.
Each ticket tier can enforce a minimum and maximum number of tickets a single buyer can purchase in one order. These are separate from the total number of tickets available for the tier.
Min per order — The smallest order a guest can place for this tier. Use 2 or higher for events that require a partner or group (for example, couples classes). The default is 1.
Max per order — The largest order a guest can place for this tier. Leave this blank for no limit. Use this to prevent a single buyer from sweeping a limited tier.
To set these limits, open the tier editor and enter values in the Min per order and Max per order fields. For more details on how these limits are enforced during registration and checkout, see Set event capacity and ticket limits.
The checkout experience adapts to your number of ticket types:
Single ticket type: Attendees see a simple registration form. No ticket picker is shown—they go straight to the form.
Multiple ticket types: Attendees first see "Select a ticket" with buttons for each tier. Sold-out tiers appear disabled with a "Sold out" badge. Once they choose a tier, they proceed to the registration form.
Sale-priced tiers: When Original price is higher than Price, widget cards and registration-panel ticket rows show the original amount struck through beside the current price. On card view, the category pill also becomes a SALE chip for the marked-down default tier (or JOIN THE WAITLIST when the event is sold out with a waitlist open). Tiers that are not discounted show only the current price.
Gated tiers (those with access codes) are hidden from public view and only appear to buyers who enter a valid code. See Set up access codes for ticket types.
You can schedule when specific tiers become available using sale windows. This is useful for early-bird pricing that ends automatically, or VIP tiers that only become available on a certain date. Sale windows control availability timing; they are separate from the Original price markdown display.
To set sale windows:
Edit the ticket tier.
Set the Sale starts date and time.
Optionally set a Sale ends date and time.
Save your changes.
Before the sale window opens, the tier is hidden from public view. After the window closes, the tier shows as sold out or unavailable.
You want buyers to see that a $35 class is currently $25.
Price: 25
Original price (optional): 35
Buyers see 35 struck through beside 25 on widget cards and in the registration panel. On card view, the category pill also shows SALE for that marked-down default tier. If you clear Original price later, the struck-through display is removed and only the current price remains.
You want to offer discounted tickets for the first 25 buyers, then switch to standard pricing.
Early Bird ticket limit: 25
Standard ticket limit: Blank (unlimited)
Total Event Capacity: Set to your venue maximum, or leave blank for unlimited.
Early-bird tickets disappear once 25 are sold. Standard tickets continue selling until event capacity is reached. To also show a struck-through regular price on the early-bird tier, set Original price higher than the early-bird Price.
You want a discounted tier that's only visible to your members.
Member Ticket price: Your member rate.
Access code: Enter a code like MEMBER2024.
General Admission price: Standard price, no access code.
Only attendees who enter the code see the Member ticket. Everyone sees the General Admission tier. For full instructions, see Set up access codes for ticket types.
You offer premium seats, backstage access, or other VIP perks—but only 10 are available.
VIP Ticket Limit: 10
Total Event Capacity: Your venue maximum.
General Admission Ticket Limit: Blank (unlimited).
VIP tickets sell out after 10 sales and display as "Sold out." General Admission continues until total event capacity is reached.
Set event capacity and ticket limits — How total capacity and per-tier limits work together.
Reorder ticket tiers for an event — Change how tiers appear on your event page.
Set up access codes for ticket types — Hide tiers for private or member-only pricing.
Duplicating an event — Copy ticket tiers, including original price, into a new draft.
Manage recurring event ticketing limits and access — How tier settings, including sale pricing, apply across a series.
Widget CSS selector reference — Style sale-priced displays, card status chips, and sold-out image badges with widget CSS hooks.
Billing and plans — Compare features across Free, Essentials, Growth, and Pro plans.
