Ticket tiers let you offer different pricing and access levels for the same event—early-bird pricing, general admission, VIP packages, or member-only rates. Each tier has its own name, price, capacity, and optional sale windows. This guide covers how to create and configure ticket types in Eventually.
Plan requirements: The Free plan supports only free events with a single ticket type. Multiple ticket types and paid tickets require the Essentials plan or higher. See Billing and plans for plan comparisons.
When you create a new event, Eventually adds a default ticket type called General Admission with a price of $0, unless your team has configured a default ticket name on the Event Defaults page. This works for free events on any plan. To edit or add more ticket types:
Open your event for editing from the Events page.
Scroll to the Tickets & capacity section.
Click Add ticket type to create a new tier, or click the existing tier to edit it.
A default tier is pre-selected when attendees view your event. This highlights a specific option and reduces friction during registration.
To set a default tier:
Find the tier you want to highlight in the Tickets & capacity section.
Click the star icon next to that tier. The star fills to indicate it's the default.
Click the star again to remove the default setting. Only one tier can be the default at a time—setting a new one removes the previous default.
If you delete a default tier, your event will have no pre-selected ticket. Attendees must choose manually from the available tiers.
The order of your ticket tiers determines how they appear on your event page. Tiers display in the sequence you've set.
To reorder tiers:
Go to the Tickets & capacity section of your event.
Click and drag the six-dot handle on the left side of any tier.
Drop the tier in its new position.
Save your event.
The updated order appears immediately on your event page. For more details, see Reorder ticket tiers for an event.
Eventually handles free and paid events differently based on your plan:
Free events work on any plan, including Free. Attendees register through Eventually's built-in registration flow—no Squarespace Commerce required. The Free plan is limited to one active event, up to 15 attendees, and a single ticket type called "General Admission."
Paid tickets require Squarespace Commerce and a paid Eventually plan. When an attendee purchases a paid ticket:
They check out through your existing Squarespace Commerce checkout—no external redirect.
Their payment is processed by Squarespace Payments.
They receive branded confirmation emails and calendar invites from Eventually.
Squarespace standard processing fees (2.9% + $0.30 per transaction) apply. Eventually does not charge per-ticket fees.
You can set limits at two levels:
Total Event Capacity — The maximum attendees across all ticket types combined.
Ticket Limit per tier — The maximum tickets available for a specific tier.
Both limits work independently. For example, if your venue holds 100 people, you can set total event capacity to 100. If you offer VIP tickets and want to limit them to 20, set the VIP ticket limit to 20. General Admission continues selling until the combined total reaches 100—even though General Admission has no per-tier limit.
For detailed guidance, see Set event capacity and ticket limits.
The checkout experience adapts to your number of ticket types:
Single ticket type: Attendees see a simple registration form. No ticket picker is shown—they go straight to the form.
Multiple ticket types: Attendees first see "Select a ticket" with buttons for each tier. Sold-out tiers appear disabled with a "Sold out" badge. Once they choose a tier, they proceed to the registration form.
Gated tiers (those with access codes) are hidden from public view and only appear to buyers who enter a valid code. See Set up access codes for ticket types.
You can schedule when specific tiers become available using sale windows. This is useful for early-bird pricing that ends automatically, or VIP tiers that only become available on a certain date.
To set sale windows:
Edit the ticket tier.
Set the Sale starts date and time.
Optionally set a Sale ends date and time.
Save your changes.
Before the sale window opens, the tier is hidden from public view. After the window closes, the tier shows as sold out or unavailable.
You want to offer discounted tickets for the first 25 buyers, then switch to standard pricing.
Early Bird ticket limit: 25
Standard ticket limit: Blank (unlimited)
Total Event Capacity: Set to your venue maximum, or leave blank for unlimited.
Early-bird tickets disappear once 25 are sold. Standard tickets continue selling until event capacity is reached.
You want a discounted tier that's only visible to your members.
Member Ticket price: Your member rate.
Access code: Enter a code like MEMBER2024.
General Admission price: Standard price, no access code.
Only attendees who enter the code see the Member ticket. Everyone sees the General Admission tier. For full instructions, see Set up access codes for ticket types.
You offer premium seats, backstage access, or other VIP perks—but only 10 are available.
VIP Ticket Limit: 10
Total Event Capacity: Your venue maximum.
General Admission Ticket Limit: Blank (unlimited).
VIP tickets sell out after 10 sales and display as "Sold out." General Admission continues until total event capacity is reached.
Set event capacity and ticket limits — How total capacity and per-tier limits work together.
Reorder ticket tiers for an event — Change how tiers appear on your event page.
Set up access codes for ticket types — Hide tiers for private or member-only pricing.
Billing and plans — Compare features across Free, Essentials, Growth, and Professional plans.
