Eventually Ticketing
Per-Event Emails

Customize your event emails

Edit your automated email templates from the Communications area of your Eventually dashboard. You can customize confirmation, reminder, thank-you, cancellation, and ticket transfer emails with your own messaging and branding.

Email template types

Five templates are available for customization:

  • Confirmation email — Sent when someone registers. Includes intro and outro sections unique to this template.

  • Reminder email — Sent before the event at a configurable interval.

  • Thank-you email — Sent after the event concludes.

  • Cancellation notice — Sent when an event is cancelled.

  • Ticket transfer — Sent to the current ticket holder to confirm transferring their ticket to someone else. Supports a customizable subject, body, intro, and outro using merge tags.

Edit a template

  1. Go to Communications in your Eventually dashboard.

  2. Select the email template card you want to customize.

  3. Edit the Subject Line and Email Body using the editor.

  4. Insert merge tags to personalize content with event and attendee details.

  5. Review your changes in the Live Preview panel, which shows real data from your most recent event.

  6. Click Save template to apply your changes.

Merge tags

Merge tags let you insert dynamic content like attendee names, event titles, and dates into your emails. Available tags appear as clickable options in the editor.

Tags render as {{tag_name}} in the editor and are replaced with actual values when the email is sent. For example, {{attendee_name}} becomes the registrant's name.

Confirmation and ticket transfer intro and outro sections

Confirmation and ticket transfer emails support two additional content areas:

  • Intro message — Appears above ticket cards. Use this for welcome messages or essential pre-event information.

  • Outro message — Appears after the order summary, before the footer. Use this for policies, parking details, or contact information.

Both sections support HTML and merge tags. Intro and outro sections are available for confirmation and ticket transfer emails.

Ticket transfer email

The Ticket transfer template is sent to the current ticket holder when they initiate a self-serve transfer to someone else. It asks the holder to confirm giving up their ticket and includes a fixed Confirm Transfer button with the transfer details. You can customize the subject and body content around this action, and the email uses your brand colors, fonts, logo, and background styling.

If you have never customized this template, Eventually uses the default subject and body.

Live preview

The editor displays a live preview using data from your most recent event with a scheduled start time. This shows you how the email will appear to recipients, including merged content and formatting.

Preview and live-send differences

A live preview and test email can look different from the email an attendee receives. The preview is generated from your most recent event data, while a live send uses the recipient's actual registration details. Here are the specific differences to expect:

  • Recipient data — The live preview uses sample or recent-event data. A real attendee email uses the recipient's name, ticket type, and event details.

  • Unresolved merge tags — If a merge tag cannot be resolved in the preview, it remains visible as {{tag_name}}. In a live send, every valid tag is replaced with the corresponding value.

  • QR codes — Confirmation email previews do not display the attendee's QR code. The preview replaces the inline image with a blank placeholder, because the real QR code is generated as an email attachment. The QR code appears correctly in the live attendee email.

  • Test emails — Test emails are sent to your own address and have a [TEST] prefix in the subject line. They use the same merge logic as a live send, but the recipient is always you.

  • Confirmation links — The {{confirmation_url}} tag can be blank in broadcasts sent to waitlisted contacts or non-registrants. It is always populated in confirmation emails for actual registrations.

Reset a template to default

If you want to restore a template to its original content:

  1. Open the template in the editor.

  2. Click Reset to default template.

  3. Confirm the reset. Your customizations will be removed and cannot be recovered.

Resetting a template permanently deletes your custom subject line, body, and any intro or outro sections.

Default emails and the Enabled switch

Cancellation and thank-you emails fall back to built-in defaults and send automatically unless you explicitly disable them.

To check whether a cancellation notice will send:

  1. Go to Communications in your Eventually dashboard.

  2. Select the Cancellation notice template.

  3. Check the switch in the editor. If it shows Enabled, the email will send. If it shows Disabled, the email will not send.

In the Communications template list, a Disabled badge appears next to templates that are turned off. A Customized badge can appear next to templates you have edited.

When you have never customized the Cancellation notice, Eventually uses the default subject and body. When you have previously edited and saved the template, the email sends only when the switch is Enabled.

The same default-fallback behavior applies to the Thank-you email.

Before canceling an event, confirm the Cancellation notice is Enabled if you want attendees to receive the automatic notification.

Email logo size override

You can override the logo size for transactional emails without changing your core brand logo.

  1. Go to Communications in your Eventually dashboard.

  2. Open the Email Styling section.

  3. Choose a Logo size from Default, Small, Large, or Extra large.

This override only affects emails. The header logo in transactional emails also links to your brand site automatically when a valid URL is available.

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